Sharyn Abbott
Author, Trainer, Keynote Speaker








925 939-1801

San Francisco
Bay Area


Sailing Your Entrepreneurship

Do you have what it takes to start a business?
Discover what steps you need to take and whether you have what it takes  to start your own business. Whether you survive will depend on this.

The importance of a comprehensive, thoughtful business plan cannot be overemphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, and achievement of your goals and objectives. 

"The business plan is a necessity. If the person who wants to start a small business can't put a business plan together, he or she is in trouble," says Robert Krummer, Jr., chairman of First Business Bank in Los Angeles. 

Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan. 

Before you begin writing your business plan, consider four core questions: 

What service or product does your business provide and what needs does it fill? 
Who are the potential customers for your product or service and why will they purchase it from you? 
How will you reach your potential customers? 
Where will you get the financial resources to start your business?


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Copyright 1994-2004

Keynote Topics:

About Face
Create Your Own Reality
Making a List & 
    Checking it Twice
The Master Plan
Mixing It Up!
Sailing Your 
Speak Easy
Strategy Outweighs Scarcity
Street Smart Sales
U, Inc.
Your Right to Write